MANCHESTER UNITED
DISCIPLINE OFF THE PARK

For all its success on the field and incredible level of global awareness, many sub-brands of Manchester United weren’t playing as a team. They were all doing their own thing.

After a long period of consultation, we created a brand essence that drew on the pursuit of sporting greatness and brand guidelines for all suppliers to follow, to ensure everybody was on the same side. The result has been total compliance across all customer touch points.