EA GAMES NEED FOR SPEED SHIFT VIRAL
GETTING INTO THE GAME

To showcase the realism and level of involvement of the adrenaline-fuelled drive that is Need for Speed Shift, we produced a virtual drive experience that included a level of interactivity that personalised it to everybody who received it via email, and which they could share on social networks with a ‘Look at what I did this weekend’ message.

It drove some very impressive results: 35,000 personalised videos created, viewed 50,000 times – 13,000 of which were a result of sharing - 23,000 views from videos being posted on YouTube.