ghd WEBSITE MAKES IT STICK

People were visiting ghdhair.com but they weren't coming back or converting. It would have been easy to create either a premium, visually-rich brand experience or an online retail store, as a lot of fashion and beauty brands resort to but it would have been wrong.

Instead, we produced a unique combination of engaging content and easy functionality that saw sales conversions jump from 1.97% to 3%, and a year-on-year sales increase of 160%.