Virgin Gaming - UK FIFA 13 Launch - TBWA\Manchester - TBWA\Manchester Advertising Agency

Virgin Gaming
UK FIFA 13 Launch
UK FIFA 13 Launch

Virgin Gaming

'No more friendlies’ was the line that we used to launch Virgin Gaming in the UK. Because now gamers can play for more than just fun, they can play for cash. The launch coincided with the release of FIFA 13, so excitement was high. But we wanted to lift it higher. We wanted to show the difference that money makes to winning and losing.
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