Passionate Plea Husband

The Co-operative is largely viewed as a convenience store for 'top up' shopping. We needed to drive reappraisal of the retailer as a place worthy of more frequent and deeper shopping trips. We have challenged the ‘big shop’ mentality and shown that The Co-operative is a satisfying and rewarding place to shop. YouGov’s BrandIndex measures indicate great improvements in brand perceptions with The Co-operative going from being viewed and discussed in line with Lidl, to being seen alongside Tesco.