Mum & Me

When we launched Cussons Mum & Me, we wanted to show that we understood the funny, confusing and amazing realities of becoming a mum. So, rather than portray a traditional pastel pink version of motherhood, we said to mums, ‘We get it. We’re here to help with stretch marks and sleepless nights as well as bath times and play times’. We wanted to help mums feel good about the mothers they are, and not the mothers they think they should be.