Imperial Leather Facebook
PZ Cussons
Imperial Leather SkinKind was voted Skin Care Product of the Year 2011. To capitalise on this great achievement and inspire people to interact with the brand, we created the 'Random Acts of Kindness' Facebook campaign, offering fans prizes as a thank you for their votes. The campaign generated 11,937 new fan page ‘likes’ of which 80% converted to competition entries. Posts on the brand’s wall reached 4,662 and the competition was shared 17,449 times.
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