12th Man DM

12th Man was developed as a quarterly newspaper exclusively available to Season Ticket holders at Manchester United. The key objective was to build these relationships through offering content they can't find anywhere else, raising the profile of Season Ticket holders in the club, and offering a channel for feedback giving them the opportunity to generate their own content. The first printed edition was supported with an online version, which in its first week live generated 38,000 page views with an average of 9 pages viewed per visit.